![]() ![]() Rumor is iPhones are going back to Corning Gorilla Glass like case over metal which better resists scratching. ![]() The original iPod, while not that attractive to us now, was actually very attractive for its time and the iProducts have always been some of the most attractive in market. It needs to be attractive, very attractive actually, so that users are proud to show it around and help create the viral wave that must result to get it to volume. You basically buy it, learn a few simple instructions and your path to value is nearly complete. The Echo started with pretty much the same music concept but in the home, and all of them were relatively easy to learn to use. The iPod gave us an easier way to carry and find the music we wanted to listen to when we were away from our homes, the iPhone just added phone capability initially then apps, and the iPad gave us size. It needs to be simple to use but do something we either want done or can be made to want done. The iPod could have even fit a car, a small house, or a furniture arrangement, Echo just needed to be tied to something with sound giving the companies a great deal of flexibility with regard to how they positioned the related products. Apple TV and Apple Watch are descriptive but not magical while iPod and Echo had far more flexibility, either name could become whatever the company wanted them to be. They had a name that could be made into an iconic brand. ![]() Looking back at all the prior epic products they had several things in common. Let’s talk about the elements for the next iPod/Echo-like offering. ![]()
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